Learn the craft of visual communication — how type, color, layout, and the core design principles make a piece work. Typography (typeface classes, letterform anatomy, kerning/tracking/leading, hierarchy, and pairing), color (RGB additive vs CMYK subtractive, HSL and hex, the wheel and harmonies, tint/shade/tone, and readable WCAG contrast), layout and grids (columns, margins, visual hierarchy, white space, balance, and F/Z reading patterns), the everyday principles (contrast, repetition, alignment, proximity — CRAP) and the Gestalt laws, production (raster vs vector, resolution/DPI, file formats, bleed, and print CMYK vs screen RGB), and branding basics (the logo types and identity systems). Some questions are computed and always correct — DPI to pixels, scaling by aspect ratio, hex to RGB, WCAG contrast — and every explanation names the classic mix-up (RGB vs CMYK, kerning vs tracking, resolution vs sharpness) and leaves you a reusable rule. Distinct from Photography (the camera and the image): this is type, color, and layout on the page. Skill practice in a craft — whether you’re laying out a poster, building a slide, or briefing a logo.
• Meets you at your level — never too easy, never too hard.
• Adapts every question to how you’re doing.
• Tracks your level over time. Skill practice, not a test.
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