The craft of moving someone to a view or action — principles of influence (reciprocity, social proof, authority, scarcity, liking, commitment, unity), argument construction, framing, and audience adaptation. Scoped to ethical, durable persuasion: the best answer is the honest-and-effective move, never the manipulative one. Distinct from Critical Thinking, which evaluates arguments rather than building them.
• Meets you at your level — never too easy, never too hard.
• Adapts every question to how you’re doing.
• Tracks your level over time. Skill practice, not a test.
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