Start with the differences. If every gap is the same, add it once more: 23, 34, 45, 56 adds 11 each time, so 67 is next. If the gaps repeat in a cycle, such as +4, +9, +4, +9 in 12, 16, 25, 29, 38, continue the cycle from where it stopped, which here means +4 for 42.
When the gaps change, look at the gaps between the gaps. In 2, 7, 23, 50, 88 the gaps are 5, 16, 27, 38, rising by 11 each time, so the next gap is 49 and the next term 137. Sometimes the gaps form a sequence you know. Consecutive odd gaps build the perfect squares: 81, 100, 121, 144 has gaps of 19, 21 and 23.
If the terms grow by a proportion rather than an amount, divide each term by the one before. A constant ratio means keep multiplying: 7, 28, 112, 448 is ×4 throughout. Growth that is close to a whole multiple but not exact often means "multiply, then adjust": 4, 10, 22, 46 is ×2 + 2 each step. And the multiplier itself can grow, as in 5, 10, 30, 120, where the ratios are 2, 3 and 4.
The shape of the growth tells you which row to write. 40, 52, 64, 76 grows by a steady amount; 7, 21, 63, 189 grows by a steady proportion.
Rule: write the differences first; if they grow in proportion, switch to the ratios.