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Content Creation curriculum 28 chapters
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197 concepts
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Everything the adaptive question bank can teach and test in Content Creation, from foundations through advanced practice. Work through it in order, or start practising and let the questions find your level.
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A free 18-minute primer — the mental model, the mistakes beginners make, and what to practise first.
A. Positioning, niche and the creator business
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Naming a specific person the content is for, not "everyone".
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Narrow enough to be known for something, wide enough to sustain.
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The one promise a channel keeps every time.
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What you do that the incumbent in the niche does not.
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Sole proprietor versus an entity, and why creators form one.
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Scope, deliverables, usage rights and payment terms.
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Estimated payments and deductible business expenses.
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One platform or one sponsor as a single point of failure.
B. Demand research and topic selection
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Made for a person with a question, not for a ranking system.
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Evidence that people are already asking, before you produce.
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Comments, forums and support tickets as a topic source.
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Topics covered badly are better targets than topics covered well.
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Content that compounds versus content with a shelf life.
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Doing the thing yourself as the thing that cannot be copied.
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Mass-produced pieces that add nothing.
C. Search and discovery for creators
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Matching the piece to what the searcher actually wants.
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Descriptive titles beat clever ones for discovery.
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Headings, links and text a machine can read.
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A site you control as the hub of everything you publish.
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Republishing your own work without competing with yourself.
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Repetition that reads as spam to both readers and systems.
D. Packaging: titles, thumbnails and descriptions
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Title and thumbnail must make the same promise the content keeps.
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Intrigue that still says what the viewer will get.
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A promise the content breaks is paid for in retention and trust.
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Readable at phone size: contrast, subject size, few words.
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The important words before the truncation point.
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The first lines do the work; the rest is context and links.
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Segmenting long content so viewers can navigate.
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A recognisable visual system across a library.
E. Hooks, structure and retention
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The first moments decide whether the rest is watched.
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Paying off the title before the audience leaves.
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Where a graph dips tells you which edit failed.
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Changing rhythm before attention drifts.
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Setting a question and actually answering it.
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Long branded intros as a measurable drop-off cause.
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Directing the viewer to one clear next action.
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Which metric reflects sustained attention.
F. Short-form vertical video
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Composing for a 9:16 frame and safe zones for UI overlays.
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A short's first second carries the whole decision.
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Structures that reward a second viewing.
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Designing for sound-off viewing.
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Cutting a long piece into shorts without shipping an orphan clip.
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Platform music libraries and what they do to monetisation.
G. Live streaming and real-time audiences
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Encoder, bitrate and resolution as the reliability floor.
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Low latency for chat interaction versus stability.
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A run of show that survives when nothing happens.
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Moderators, slow mode and word filters set before you go live.
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A stream and its replay are different products.
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Real-time copyright and privacy exposure you cannot edit out.
H. Podcasting and audio publishing
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A podcast is an RSS feed; the platforms are readers.
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Title, description, category, artwork and explicit flag.
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Season/episode numbering, show notes and chapters.
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Consistent levels and a quiet room outrank expensive gear.
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Preparation, listening, and cutting your own questions.
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Accessibility, searchability and repurposing in one artefact.
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Downloads are not listeners; what the numbers can and cannot say.
I. Writing craft for online readers
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Writing to the reader's task, not to your outline.
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Short sentences, common words, active voice.
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Headings, lists and front-loaded paragraphs.
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The conclusion first; the build-up after.
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Examples and numbers instead of adjectives.
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A headline that survives contact with the article.
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Written-to-be-spoken differs from written-to-be-read.
J. Video metadata and structured data
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Name, description, thumbnail and upload date as required fields.
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A crawlable thumbnail URL in a supported format.
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Marking chapters so a result can deep-link into the video.
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Metadata must describe the video a visitor sees.
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Caption files as both accessibility and machine-readable text.
K. Feeds, recommendations and distribution
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Recommendation feeds that do not start from a query.
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Feed inclusion is never promised or purchasable.
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A card that oversells and a bounce that follows.
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Adapting a piece per platform instead of cross-posting raw.
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Building on rented land and what to do about it.
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Posting-time superstition versus documented behaviour.
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Collaborations and guesting as an audience-borrowing mechanic.
L. Analytics and diagnosis
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What an impression counts and what CTR can and cannot tell you.
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Low CTR is a packaging problem; low retention is a content problem.
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Search, suggested, browse, external — each fails differently.
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Reading dips, spikes and the rewatch bump.
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Growth versus loyalty as separate goals.
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Which piece earned the subscriber, not which day they subscribed.
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Metrics that change a decision versus metrics that feel good.
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Change one variable, define success before you look.
M. Cross-platform measurement
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Property, data stream and what actually gets collected.
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Defining the action that counts as success.
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Tagging your own links so traffic is attributable.
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Dark social and why "direct" is a bucket, not a source.
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Collecting only what you need, and disclosing it.
N. Community, moderation and platform policy
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Platform rules as the ceiling on what you can publish.
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Warning, strike, and the consequences of accumulation.
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How to contest a decision and what evidence helps.
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Where criticism ends and targeted harassment begins.
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Health, elections and other high-scrutiny claims.
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Held-for-review, blocked words, and moderator delegation.
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Doxxing risk, personal information hygiene, escalation options.
O. Kids' content, audience settings and COPPA
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Declaring audience at the channel and the video level.
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Who the rule covers and what "directed to children" means.
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Personalised ads and features disabled on kids' content.
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The consequences of labelling incorrectly in either direction.
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Content featuring minors and the extra care it requires.
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How ad revenue share works and what makes it volatile.
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Programme requirements as a gate, not a goal in themselves.
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Recurring memberships, tipping and their delivery obligations.
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Courses, templates and downloads you own outright.
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Commission links and the disclosure they require.
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Direct deals as the highest-control revenue line.
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What each measures and why they differ.
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Multiple lines because any single one can be switched off.
Q. Monetisation policy and advertiser standards
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Content that can carry ads versus content that cannot.
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Partial monetisation and what usually triggers it.
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Educational framing of a sensitive topic versus gratuitous treatment.
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Rating your own content honestly and the cost of not.
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Compilations and reuploads as a monetisation disqualifier.
R. Sponsorships and brand deals
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Any payment, free product, discount or family tie is a connection.
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You may only endorse what you actually believe.
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Claims about a product need evidence behind them.
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Both the advertiser and the creator can be responsible.
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Pricing from deliverables and usage, not follower count alone.
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What the brand may reuse, where and for how long.
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Scripts, approvals and the line at which it becomes an ad read.
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Free product is compensation for disclosure purposes.
S. Disclosure mechanics and native advertising
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Hard to miss, in the same place the claim is made.
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Above the fold, not buried in a description or a hashtag pile.
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A platform's built-in label may not be enough on its own.
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Say it as well as show it, in the language of the content.
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Why "sp", "collab" and "thanks to" fail the clarity test.
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Repeating disclosure so late arrivals see it.
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Sponsored content that looks editorial needs a clearer label.
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Doing it properly when the format gives you seconds.
T. Endorsement, review and testimonial rules
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A testimonial implies typical performance unless qualified.
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Buying, writing or incentivising reviews.
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Disclosure when a review was rewarded.
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Deleting negative feedback as a deceptive practice.
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Claimed expertise must be real and relevant.
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The highest-risk claim categories.
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Commission relationships disclosed at the link, not the footer.
U. Email and the owned audience
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A list you control against a follower count you do not.
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How the address was obtained, and honest signup promises.
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No misleading From, Reply-To or subject line.
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Identifying a message as an advertisement when it is one.
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A valid postal address in commercial email.
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A working opt-out, honoured promptly, with no hoops.
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You remain responsible for what a hired sender does.
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Engagement, deliverability and why buying a list backfires.
V. Copyright basics for creators
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Original expression fixed in a tangible medium.
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Facts, ideas and methods are outside copyright.
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Protection on creation; registration adds remedies.
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Reproduce, distribute, adapt, perform, display.
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Who owns commissioned work by default.
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Collaborations and the ownership conversation to have first.
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Timing of registration and what it enables.
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Purpose, nature, amount and market effect, weighed together.
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Commentary and criticism versus decoration.
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Taking the heart of a work counts against you.
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Whether your use substitutes for the original.
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Commercial use is a factor, not a disqualifier.
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There is no documented "seconds are fine" rule.
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Crediting a source does not license it.
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Fair use is decided per use, not per policy.
X. Music, licensing and Creative Commons
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BY, SA, NC, ND and what each clause forbids.
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Non-commercial and no-derivatives against a monetised edit.
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SA licences that propagate to your finished work.
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Title, author, source, licence — done properly.
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CC0 and public-domain marks versus a licence.
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Royalty-free is not free; editorial-only restrictions.
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Composition and sound recording as two separate rights.
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Which permission a video actually needs.
Y. DMCA, takedowns and platform copyright tools
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The statutory process and what a valid notice contains.
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Contesting a takedown and the consequences of doing so.
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Penalties for knowingly false claims.
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Why platforms act quickly and what that means for you.
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Fingerprint matching systems and their false positives.
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A revenue claim and a legal strike are different consequences.
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Account-level risk from accumulated claims.
Z. Trademarks, likeness and releases
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Marks identify source; that is a different right from copyright.
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Naming a brand to talk about it versus implying endorsement.
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Searching before you brand a channel or product.
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Using a person's name, image or voice commercially.
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Written permission from people who appear on camera.
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Filming permission for private property and recognisable property.
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Guardian consent and extra restraint.
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Stating facts you can support; private facts you should not publish.
AA. Accessibility and captions
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Captions carry sound information; subtitles translate dialogue.
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Burned-in versus toggleable, and the trade-off.
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Accuracy, timing, speaker identification and non-speech sounds.
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Machine captions as a draft, never a deliverable.
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Narrating essential visual information.
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A text alternative that also serves search and repurposing.
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Legible text on thumbnails, slides and lower thirds.
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Seizure-risk content and how to avoid it.
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Describing purpose, not restating the caption.
AB. AI and synthetic media disclosure
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Labelling realistic synthetic or altered content.
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Realistic depictions versus obviously unreal effects.
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Synthesised voices and faces of real people.
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Disclosing process without pretending a tool did nothing.
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Keeping raw files and records that prove what you shot.
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Helpfulness, not production method, is what the audience judges.
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